STRATEGY • CREATIVITY • PERSUASION
1. Identify a potential theme for the timeline
We review your case materials and provide the trial team with key graphics recommendations. Once the case themes and ideas are identified, we condense them down into clear, persuasive graphics. Whether you need us to simply take your "graphics order" and serve it up as a clear information graphic, or make graphic recommendations and conceptual tutorial graphics, we create graphic presentations that help you win more!
3. Use strategic design techniques to communicate the
theme & content quickly and clearly
2. Condense the timeline information/entries
GRAPHICS STRATEGY CONSULTATION
Too often a timeline is produced solely for the purpose of assisting the presenter with his/her overview of key events in the case. It is important to remember the jury/viewer when developing and designing a timeline, this is who the timeline should be created for. For opening, we recommend a timeline with only 10-12 entries, that address only the critical events in the case, the "critical path". Keep it clear & simple for the jury/viewer to digest, you can use additional slides to "fill in the gaps" later. When possible, a timeline should also have an overall message or "take away". After seeing your opening timeline, the jury/viewer should have a clear understanding of your client's "big picture" story. In other words, 30 lengthy entries of tiny type and exhibit references has clearly not been created for the jury/viewer's benefit.
THE EVOLUTION OF A GRAPHIC - TIMELINE EXAMPLE:
Persuasium Consulting © 2016 | All Rights Reserved